2min chapter

Acquired cover image

Nike

Acquired

CHAPTER

The History of Adidas

Adidas was founded by Adolf Dassler or Adi for short, Adi Dass. He becomes a fairly well known elite cobbler shoe purveyor track cleat purveyor to Olympians at the time. So actually ironically, I guess Jesse Owens wins the 1936 Olympics, the big American demonstration, literally beating Hitler in Berlin in Germany in Adidas shoes. And it's worth maybe saying one word on the Adidas or Adidas story before we move back to Phil Knight and Chew Dog here.

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