Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong
Marketing Vanguard
Evolving Marketing Education and Professional Decorum
This chapter explores the cultural differences in workplace behavior, particularly around swearing, while addressing a surprising event involving AI representation. It highlights the shortcomings of traditional marketing education and the need for flexible, on-demand learning solutions to better prepare professionals for the industry. The speakers argue for a significant overhaul in business education, emphasizing the disconnect between academic teachings and practical marketing experience.
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