Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong
Marketing Vanguard
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Evolving Marketing Education and Professional Decorum
This chapter explores the cultural differences in workplace behavior, particularly around swearing, while addressing a surprising event involving AI representation. It highlights the shortcomings of traditional marketing education and the need for flexible, on-demand learning solutions to better prepare professionals for the industry. The speakers argue for a significant overhaul in business education, emphasizing the disconnect between academic teachings and practical marketing experience.
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