Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models.
Episode topics & Timestamps
(00:25) Introduction and brief overview of BulletPitch, motivation behind starting BulletPitch
(02:25) the rapid growth of BulletPitch and the audience size
(05:25) how BulletPitch measures audience engagement through polls and investor introductions
(08:49) the ratio of growth from Twitter ads, organic sharing, referrals, and word of mouth
(12:18) Discussion on the strategy of Twitter ads and what makes a good ad
(23:15) The Business model of Bulletpitch
(27:00) Launching BulletPitch Plus
(35:48) Insights on newsletter saturation
(41:49) Monetization challenges faced by newsletters
(45:09) Brett shares his experience with hosting events and the value of in-person interactions for newsletter subscribers
Links mentioned:
https://www.bulletpitch.com/
https://twitter.com/BrettPerlmutter
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