The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 542: 5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Importance of Communication in a Transformational Environment

Communication is a huge part of that as well, right? What are some tips you've learnt in terms of communicating it? Because if you don't transparently and continuously communicate that visionand that purpose to exexcite and inspire people, then people sort of get lost in in between. And out of personal experience, i can say every time i've had to drive transformational change in the company, personally, as the leader heading of the transformation,. constantly reinforce the same message over and over and over to different oup - sometimes to the same groups at different time intervals.

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