Bloomberg Businessweek Weekend - December 20th, 2024
Bloomberg Businessweek
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Bobby's Bold Price Cut and Manufacturing Moves
This chapter focuses on Bobby, a baby formula company, announcing a 15% price reduction for its organic infant formula to help families cope with rising living costs. It explores the company's strategic investment in a new manufacturing facility in Ohio aimed at maintaining product quality and supply chain resilience, while addressing challenges from the 2022 infant formula shortage. Additionally, the chapter emphasizes customer loyalty through retroactive price cuts for subscribers and discusses the broader implications of price stability amidst inflation and political dynamics.
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