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7min chapter
Is ESPN's streaming strategy baffling? The future of sports media is The Main Event
Marchand Sports Media
Broadcasting Rights and Strategies in Sports Media
This chapter explores the recent $76 billion deals made by the NBA for broadcasting rights, particularly the significant investments from networks like NBC and Peacock. The discussion highlights the evolving competitive landscape of sports streaming, examining the implications for media companies and the strategic importance of securing valuable sports content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode