Ep 254: Puppy Dogs and Ice Cream: Jason Kutasi - Performance Marketing Children’s Books (to 8 Figures)
DTC Podcast
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How Soon Did It Take You to Have a Hit?
Ryan McKenzie: The biggest mistake we made was we were like a hungry man at the grocery store after the gym. Like, haven't had honey nut Cheerios in a while drumsticks. Those look good, right? You're just like throwing everything into the car. Carbloating. But it took us some time to find our voice. And now we have a full process for testing our books. One thing we found is the subtitle really matters,. So I have Jason's big book about apples but why do I care? What is that book about? Right? We use everflow for attribution and then we have a data analytics team which is another one of those funny things.
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