3min chapter

Data Skeptic cover image

First Party Tracking Cookies

Data Skeptic

CHAPTER

Is the IdentityGraph Something an Advertising Company Would Want to Create?

Think of that glove as a sort of activity of a user across all different sides. Each note will be one side where the user performs some activity and all the information that the party is able to collect from that side. So using that email ddress, which is common on both of those notes, they can create an edge which represents that itis the same user which visited side one and side too. And that is essentially how an identity graph is currently being made with all of that information about that user. But we have seen in our analysis and research on some of these existing services, that we appurently seeing a split in the industry.

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