The Art of Product cover image

218: Building a $1M/Year Dev Ed Business (with Adam Wathan)

The Art of Product

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VIM for Rails Developers

It's probably hard to go too niche as long as there's, you're getting that interest back from people. I was like becoming the VIM guy. My coworkers are coming to me for this. There's a lot of advantages to picking a specific audience where you know exactly what you're trying to say to them. It kind of reminds me of advice I got a long time ago just about writing in general: it's really important to write it for one person. Like picture someone you know in your life that kind of is the part of the target audience for the thing that you're writing and write what you're writing to them accordingly.

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