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How Passionfruit Helps You Manage Sponsorships
I'm quite shocked that you've been able to have it booked up for six, 12 months. That's a lot. How do you then stay track on top of all the sponsors that you've got lined up and all the copy that you need to kind of get in there? Like, how are you managing it all? Passion fruit. But in terms of the copy and everything, I have a Google Doc, very, very basic. It has three parts. The next is creative and then comments. And within copy, there's a very basic framework, which is called problem, agitation and solution. So we go back and forth on this document and once it's a fit, I