Are Employees Your Next Distribution Channel?
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Navigating Branding: Individuals vs. Companies
This chapter examines the interplay between personal branding and company branding, focusing on how founders and CEOs can leverage their voices through content creation. It highlights the balance between individual authenticity and collective company identity, addressing the rise of B2B influencers and the integration of AI in marketing strategies. The discussion also sheds light on the evolving role of employees as influencers, emphasizing the need for organizations to adapt to this new landscape while fostering genuine connections with their audience.
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