Behavioral economics expert Melina Palmer on unlocking the science of consumer behavior
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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The Brain and How It Works
I like to just use the terms conscious and subconscious because it's stuff people are familiar with. And so we know we have a subconscious and that it's doing some stuff, but we like to really underestimate what's happening there. So I kind of joke in the book about becoming more like an elephant whisperer.
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