The Risks of Platform Dependency

Twitter recently announced that it would not be renewing its partnership with Typefully. The two companies are both built off of Twitter, which is a platform risk for many startups. John MacIntosh: Platform risk has multiple layers and can go either way. He says if you want to support Twitter users, you have to build on Twitter.MacIntosh: If one breaks away, at least you're kind of diversified enough to try and find another platform to monetize.