3min chapter

Founders cover image

#109 Adi Dassler (Adidas)

Founders

CHAPTER

Can Japanese Sport Shoes Due to German Sport Shoes?

Nike was founded by Philip Knight, a lanky middle-distance runner and graduate of Stanford Business School. He thought it outrageous that American students should be more or less condemned to buy expensive German spikes. So this is a question that launches Nike or what eventually becomes Nike. The idea that they're dismissive about Nike's new technology, they call it a toy. How many times have people discounted new inventions? It's a toy, all ton.

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