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Jeff Bezos and Amazon
Amazon got hammered arguably harder than any other surviving internet stock when the bubble burst and in the crash. The hard work was done from 2000 to 2007 where they built out everything they gave them like the hugely wide moats that we've talked about on this whole episode. And Bezos didn't just steal from other retailers. He comes from a finance background, whereas a lot of the classic retailers come from a merchandising background or an operations background.