The Customer Is the Hero

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If you have a small business, if you sell a product or represent a product, i want you to actually go to online salescript dot com slash podcast. There are five parts to the story, and each paragraph or sentence that you write to invite customers into a story is gong to show up as a different color. The whole idea behind this framework is to help you not think about selling. Just don't even think about selling anything. What you really want to do is see the person that you're talking to as a hero in a story. And of course, if it is about a problem that your product solves, introduce your product to them so that they can use it to overcome

If you’re like most people, you hate being sold to – and you don’t enjoy selling to others, either! But as a small business owner, you have to sell to survive. Selling your products or services shouldn’t feel slimy or nerve-wracking. When you learn our storytelling framework for sales, you can stop pushing products and start inviting customers into a story instead.

In today’s episode, Donald Miller introduces you to the The Customer is the Hero sales framework. When trying to sell, many people make the mistake of positioning themselves as the hero. But what your customers are looking for is a guide who can help! Listen in to learn a 5-step framework that will give you talking points for every sales conversation and help you make your customer the hero while you become the trusted guide who can help them.

Go to OnlineSalesScript.com/Podcast to access and create a SalesScript you can use to invite customers into a story. As a podcast listener, you'll also get out the bonus video series of Don teaching you how to create sales talking points that actually work!

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