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8min chapter
The Silver Bullet: Boiling Your Core Idea Down to One Sentence with Neil Gordon
The Storytelling Lab
Redefining Persuasion: From Manipulation to Meaning
This chapter explores the dual nature of persuasion, contrasting negative manipulative tactics with a heart-centered approach that seeks genuine value for the audience. Through anecdotes and examples, it highlights the integral role of persuasion in everyday communication and the evolution of marketing as a service-oriented practice.
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