Placenta Effect - What Can Trigger Plasibo Fax?

Law professor, economist and part time placibo researcher, anu alani, in his co researches, amere caminiza and robert niclario. He wanted to see if there is a way to trigger the placibo effect, and more of a real world context, using way for it, advertising. What can trigger plasibo fax? We'll try to answer that question, andin just to sait expectations.