S03E05 - Sketch (with Carly Marsh and Osvaldas Poviliunas)
Inside Marketing Design
00:00
The Top of the Funnel
Kali's job is to fill the top of the funnel get people brought in to the website. The majority of her focus is maintained in that top part of the funnel. She says she has conversations with senior stakeholders about what projects should be worked on based on data. Kali: "I have to make some core choices about what's going to deliver us the most amount of impact"
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Transcript
