What the NBA Can Learn from Formula 1, Why ESPN May Need to Pivot Too, The EPL Outlier and Apple's MLS Experiment
Sharp Tech with Ben Thompson
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The EPL
The EPL has real stakes because there's relegation on the bottom end, right? So like, and why is there a relegation? Well, because soccer came up. You are never in a million years getting relegation in the NBA because owners are buying into their teams with the assumption that they get their share of all the TV money. The international market for soccer is fundamentally different than the international market for basketball because of size. All the growth that the EPL gets from international audiences is meaningfully a credive to the bottom line in a way that is just not for US sports.
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