Navigating Customer Education and Behavior Change

Wanting to save all of your customers is a nice goal to have, but you'll likely end up working harder for less profit than if you took a different path.

However, that doesn’t mean you should give up on your dream. You can't save everyone, but you can communicate in a way that helps serve as many people as possible.

In this video, I talk about how to meet customers' needs ethically while trying to save the world, and why you need to have financial stability to do it.

0:39 - The Problem
1:36 - The Hard Path
3:00 - Why Financials Matter
3:45 - Vegetables?
5:35 - Understanding Your Audience
7:20 - Compromise
8:00 - Amazon
10:15 - Business Ethics
12:05 - My YouTube Channel