GA4 is useless unless you're using BigQuery with it. So I ran across a cool little tool that actually generates SQL for GA4 and BigQuery. It's called GA4SQL.com. If you're in the GA4 space and you're grappling with trying to get your data out of BigQuery or get some reporting setup, it will generatesql for you. And that's a pretty great starting point for a lot of people.
There comes a time in every analyst's career where they consider starting up their own consultancy. Or, if not that, then at least joining an agency or a consultancy. The nature of most businesses is to grow, and with growth comes the potential for an "exit." This episode dives into that world in an attempt to demystify some of the ins and outs of the acquisition of analytics consultancies, from the owners' perspectives, employees' perspectives, and acquiring companies' perspectives. Since these are all perspectives that none of your dear co-hosts really have, Bob Morris, the co-founder and managing partner for Bravery Group, joined us for a discussion of EBITDA, TTM, CIMs, and even aspects of the space that are not captured by acronyms! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.