People were in pain at their desks. They knew there was a way to make them more ergonomic, but they hadn't figured out how. The problem was urgent and it was painful. I offered a zoom consultation to make their workspace more ergonomic. We'll see if this wedge creates enough trust to convert people into deeper services.
Today, we're going to talk about one of the fundamental laws of startups - The Wedge. It's the best way to build trust when you have a product that's got a longer feedback loop or requires a lot from your early customers. We'll show a few examples and build out a framework to help guide you when you're looking for, and implementing, a wedge.