Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

00:00

What Are the Questions That You Want to Avoid?

People are just, humans. Are just really bad at being able to predict their own behaviours. So avoid those and look for, instead, ask questions about the what. What was happening in your life before our product? What was that like? A, what happened that finally made you say, we need to find something else? And then after that, how did you start looking for other things? Were you goggling for them? Were you asking friends? Ah, did you just pick something you had already heard of previously)? Like, whatwat led you to us? I and notice that pretty much pretty much everything i'm saying here starts with what. It's a lot easier to

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app