An Insider’s View of Jay-Z and Beyoncé’s Dynamic Partnership | 16
Even the Rich
00:00
The Failure of Jay Z's Jeep
The Jay Z Jeep was this concept that was being kind of a workshop in the late aughts. He realized like I could just rap about brands randomly and give free advertising to other people or I could create my own things and rap about them instead. So that's been his right with champagne and it's genius.
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