3min chapter

The Revenue Leadership Podcast with Kyle Norton cover image

Confessions from a First-Time CRO with Catie Ivey of Walnut

The Revenue Leadership Podcast with Kyle Norton

CHAPTER

Navigating Competitive Markets and Transitioning to a CRO Role

This chapter explores the competitive dynamics of Martech and the role of interactive demos, highlighting successful strategies for navigating these landscapes. Featuring insights from a Chief Revenue Officer's journey, the discussion emphasizes the significance of positioning and go-to-market strategies, enriched by personal anecdotes from the speaker's career in sales and leadership.

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