AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Navigating Competitive Markets and Transitioning to a CRO Role
This chapter explores the competitive dynamics of Martech and the role of interactive demos, highlighting successful strategies for navigating these landscapes. Featuring insights from a Chief Revenue Officer's journey, the discussion emphasizes the significance of positioning and go-to-market strategies, enriched by personal anecdotes from the speaker's career in sales and leadership.