How to Scale a Construction Company by Disrupting Long-Selling Industry Practices

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This week on Masterscale, Stacy Phillips talks with Beth Ford of Lando Lakes about their data-driven approach to farming. Chris Renner tells us how he came to successfully found and scale a construction company by disrupting long-standing industry practices. We're talking with Beth about creating ballast by growing strategically beneath the surface.

Too often, companies only focus on the type of scale that’s visible: massive campuses, thousands of workers, offices around the globe. But as Land O’Lakes proves, there are less conspicuous ways to scale – ways that supply your business with structural integrity. This is something CEO Beth Ford knows well. She’s strategically scaled Land O’Lakes – often beneath the surface of what the average consumer sees. As she puts it: “We have to treat our business like the ecosystem it is." Cameo appearances by: Tim Maltin (Titanic expert) and Lukas Fricke (farmer).

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