Email Game and Boomerang - How to Make It More Fun

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Email game and boomerang will kind of build a parallel like at this time. By the time 2010 came around, everybody hates email,. But we were also thinking like, how do we make it more fun? We wanted to make it so that it's fun. So it's only one email at a time. You have to make a decision and you get either penalized or rewarded for making a decision and moving on to the next email. And people love the reward aspect, which leads to inbox zero.

Aye Moah, who goes by Moah (pronounced Moe), is taking over the helm as CEO of Boomerang which 2 million savvy active users rely on to spend less time on email and more time on what matters to them. Their loyal user base has saved over 500 years of their lives since 2011 that would otherwise have been spent in email hell.

Ironic (or should we say iconic) for someone who arrived at MIT and announced they were going to major in Computer Science without ever having an email address. Yes, this 5’ tall woman who, literally dodged bullets growing up in Burma, clandestinely applied to go to MIT, got a full ride, and took the first airplane flight of her life to start school. And she has never stopped punching above her weight since.

Listen to us chat about the Boomerang app, email, and geek out about productivity!

Links Worth Exploring

Connect with Moah: Twitter | LinkedIn
Learn more about the Boomerang app
Related Conversation: Episode 360: A World Without Email with Cal Newport
Related Blog Post: The One Email Trick That Keeps My Inbox In Shape

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