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Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R

Sweathead, A Strategy Podcast

CHAPTER

The Politicization of Everything

Marketing expert: It's literally what your job is. How you cast an ad, who's in it, how they present can now be immediately politicized. "I think we're just living in a space now where people who have been marginalized have more of a voice," she says.

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