What's Holding People Back?

Lauran: Frictions take different forms, and we often don't see them. But innocence, frictions act as drag on innovation and change. We're going to talk about the different forms that friction can take and ways to overcome it. I want to start by laying out why it is organizations and individuals tend to focus on the fuel component of the equation rather than on friction. It's because we naturally understand behavior in terms of internal forces, things like motivation and intent. So you're trying to launch a new product, and maybe people aren't buying. The way the mind assumes that it's because the appeal, the allure, is insufficient. And if that's the ble