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6min chapter
1541: What's in a Name by Isaac Morehouse on Exploring How They Shape Identity, Perception and Destiny
Optimal Work Daily - Career, Productivity and Entrepreneurship
The Power and Process of Naming a Venture
This chapter explores the importance of names in shaping identity and perception, particularly in the context of launching a new venture. It details the journey of naming a company 'Praxis' and the thought process behind the selection of the name 'Crash,' highlighting the challenges and implications of these choices.
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