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S11E10 - Don't Do It Advertising

Under the Influence with Terry O'Reilly

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Don't Smoke Commercials

Don't drink and drive commercials have been played all over the world. The department of transportation saw a 25 % decrease in drunk driving fatalities between 19 83 and 19 90. After the campaign aired, research revealed that 62% of young americans said they were more conscious of drinking and driving them than before. There are many compelling don't smoke commercials but here are two of the most powerful.

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