Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier
Social Media and Politics
00:00
The Third Person Effect and Political Targeting
In the study, you were looking to test specifically how do these like third person effects of targeting. People think, okay, it's not me that's being affected, but everyone else,. And you wanted to look specifically at democratic trust and political interests. On the one hand, it can erode trust in democracy while also might make you as a person feel more interested in politics.
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