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Kim Caldbeck (Coursera) | Scaling Learners

The CMO Podcast

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How Do You Measure Success in Your Role?

Your job is to make sure that corsaira continues to grow revenue over 30 % every year, and do that at a sales in marketing cent of revenue at 30%. So the efficiency is a huge part of our business model. We spend a lot of time looking at em, how ore l t vor, lifetime value, tocus ition cost - where we have more room for growth and efficiency. And so you know, one of our values as learner learners first m and this is a great opportunity to really think about that. It's just an example of kind of thinking about how something that we're doing in one area could fuel another and really get learners to those outcomes

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