Episode 218 - What Brooklinen, Realtree, and Curated Can Teach You About Brand Marketplaces
eCommerce Evolution
00:00
How to Create a Rich Online Shopping Experience
A good online experience is going to answer all the same questions you would have if you were looking at something in the store. You only have a hot second to catch someone's attention and convey the value. Graphics do that a lot better than just plain text do. And so, if you can recreate all those things online or maybe in some ways even do it better, do you do that better online than in the store? That's what you need to go for.
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