The Power of Simplicity in Changing Behavior

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Friction seems to be an incredibly important force within Silicon Valley, whilst people outside of it very rarely talk about the way that friction works. Friction would be you're trying to do something and there's roadblocks, something's making it hard to do. The simplest thing with the greatest impact is what I'm always looking for. And so, early on, and just my own hardwiring as a person, I've always valued simplicity.

BJ Fogg is a pioneering research psychologist and founder of the iconic Behavior Design Lab at Stanford which has taught everyone from the founders of Instagram to the leading technology ethicist Tristan Harris. In this episode Fogg speaks to Carl Miller about his new book Tiny Habits, how he cracked the code of habit formation and the potential dangers of unleashing behaviour design on the world. See more about the book here: https://www.amazon.co.uk/Best-Sellers-Books/zgbs/books

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