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How to Do Keyword Research for Any Industry – Cyrus Shepard

The Agents of Change Digital Marketing Podcast

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How Do You Start a Keyword Research Guide?

"We're trying to get a better understanding of what words people are searching for, but also how competitive those words are," he says. "So when I'm creating my page that gives me, I want to make sure I'm targeting those same keywords." When handing this off to somebody who is not doing their own writing, the author asks: 'What do you usually do at this point? Is there more research we need?'

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