What Was Happening 100 Years Ago?

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Bernays started out doing work for the United States during World War I to first kind of gauge and measure public opinion. He says a big turning point is when Germany started to really kind of push the Western front. Bernays: "I don't think that what was happening 100 years ago is that different than what's happening now, even though the information landscape has changed"

Today Josh speaks with Sam McNerney on the Russian invasion of Ukraine.

Some of the topics we dive into are:

The geopolitical reactions and support of Ukraine.
Putin’s mental health and motivations behind the invasion.
Russia's political and economic future.
The prospects of WW3.
How Russia and Ukraine are both using propaganda as part of information warfare.
The differences between Russian and American oligarchs.
And much more.

Sam McNerney is an applied behavioral scientist, market researcher, and brand strategist based in Brooklyn, New York. He has worked with brands such as Walmart, Procter & Gamble, and CitiBank.

As a writer, he has interviewed business and academic leaders including Arianna Huffington, Andrew Yang, Jonathan Haidt, and Charles Murray – and his essays have been featured in publications like The Washington Post, Psychology Today, and Scientific American.

Connect with Sam: