2min chapter

The Fold cover image

Shayne Currie has the whole of New Zealand’s news media talking

The Fold

CHAPTER

The Importance of Personalization in Media

The New York Times' mobile app homepage is one of the most highly trafficked parts of what they do. The site moves much more slowly than either staff or the Herald's homepage. I think some of that is, you know, having sort of standing up for what is, what news is in a way that social platforms can ever compete with.

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Speaker 2
Can the reward also be a personal reward? Like for example, I think it was your book which made me think of this idea after finishing my gym or finishing my mind value time. I reward myself with my favorite breakfast, which is an outlet.
Speaker 1
So this is what psychologists revert to as reinforcement. And a reinforcement is like an external reward that kind of reinforces the internal reward or identity they're trying to do. And I think the real key here, it could be getting your favorite breakfast after doing mind value work. It could be a student getting paid $5 for each high mark that they get in school. As an adult, it's you get a paycheck every two weeks or every month for the work that you do. So we have all kinds of external rewards that motivate us to continue doing certain habits. But the key is that you want the external reward to be aligned with the internal identity you're trying to build. If you're a reward for going to the gym, is that you get a bowl of ice cream? Well, now you're going to cast your notes. You can flip some identities, right? So there are some ways that you can do this. So let's say, for example, if I have a perfect week and I don't miss any workouts, then my reward is that I get to take a bubble bath on the weekend. Both of those are kind of like casting boats to which take in care of your body. And I see what you mean, you're reinforcing that identity. Right. Amazing. Or let's say a lot of people have like finance and budgeting habits. So you could say, oh, if I hit my budget balls for this month, then I could buy a leather jacket. But that kind of is like casting a boat again. Right. Oh, I'm saying I'm a saver, but now I'm also doing something as a spender.
Speaker 2
Okay.

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