The Importance of Personalization in Media

Earlier this year, NZME’s long time managing editor resigned – but instead of going to governance or a competitor, he walked straight across to his newsroom. Shayne Currie became “the media insider”, creating an informed, dishy column which has quickly become one of the most-discussed products in NZ’s media. He joins Duncan Greive on The Fold to talk about the road to the c-suite, what drew him back to the shop floor, and how he balances reporting on his own organisation and its competitors.

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