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Building on Memos
Memos can be built upon effectively in the short term and in the long term. People will understand your ideas thoroughly, so they're real high resolution. A great example of this is right now, i have on my list of things to write a short memo on whether or not we should more formally pursue the cross fit market some point in 20 22. And i have a memo from maybe six to nine months ago on how we're thinking about the professional sports market broadly. So it's super useful, like sort of longitudinally, to have a record of prior thinking - particularly when it comes to strategy.