SaaStr 660: CRO Confidential: 3 Secrets For Early-Stage Startups To Acquire Customers With CoSell.io Co-Founder & Co-CEO Brendon Cassidy
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Leverage Your Customers to Generate More Business
Brax: Let's go one layer deeper here. This is something that has come up on, I think all three of the founder, Les customer acquisition or founder, Les sales versions of this podcast that we've done. And so you at GONG were an advisor through your personal network, you opened doors to many of their future customers. You're doing the same thing at CoSEL. Do you make customers that may be raving fans also advisors that you are compensating, whether it's through equity or cash, to generate more business for you? Brax: There have been companies that have come and try to solve that particular problem. If you remember like in Florida with Mark
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