My guest on this week's episode of the podcast is Dan Pantelo, the CEO and founder of Marpipe, a platform that enables eCommerce companies to build dynamic product ads. In our conversation, we discuss:
- The necessity of exhaustive creative experimentation in eCommerce advertising
- Whether and how advertisers can create an effective feedback loop between advertising creative and product design / product concepting
- Current best practices with ad creative testing
- How AI can be applied to creative production currently
- The general health of the D2C ecosystem
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
- INCRMNTAL. True attribution measures incrementality, always on.
- Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
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