Asheem Chandna | Want to Win? Create the Right Early GTM Strategy
Greymatter
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Introduction
The first year of a start up can be a heaty time. Moving from initial success to a rigorous go to market architecture that enables year over year growth is a transition phase where most technology companies fail. Thinking ambitiously, investing in demand generation and rigorously building sales capacity are three key traits for successful entrepreneurs.
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Transcript
