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Shifting How We Measure Success with Jeff Gothelf

Product Thinking

CHAPTER

How to Be the Best Checkout Flow in the World

A lot of people struggle around that qualitative side too. specificity, I think is key. The more specific that you can be, the better the objective statement is. You might say, look, we want to be the most efficient checkout process for grocery deliveries in Spain in 2022. That becomes really interesting because now you've actually made it a bit more specific about just one portion of the user journey as well.

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