#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee
Creator Science
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Navigating Content Strategy and Personal Branding
This chapter explores the significance of a robust content strategy, emphasizing the importance of volume and audience data to enhance engagement. It introduces the 'accordion method' and the brand journey framework to guide creators in refining their approach while maintaining engagement and intentionality. The discussion also addresses the balance between niche focus and personal versatility, promoting a relatable narrative that builds deeper audience connections.
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