304 - Guide to Athlete Marketing and Women’s Sports with 9-Time Water Ski Champion Elizabeth Montavon
The Marketing Millennials
00:00
Authentic Athlete-Brand Partnerships
This chapter explores how brands should approach partnerships with female athletes, emphasizing the importance of authentic storytelling and alignment with brand values. It discusses common mistakes brands make, successful case studies, and legal considerations in athlete marketing, particularly during major events like the Olympics. The chapter also touches on trends in increased representation and the potential for unique collaborations that enhance athletes' lifestyles.
Transcript
Play full episode
