Breakthrough Lessons: Get REAL
Pattern Breakers
00:00
Building a Product for a Real Person
Building something for a real person forces you to deal with the reality of what matters. Jason Frieda Basecamp says that getting real is about skipping all of the stuff that represents real. To know if your ideas will genuinely land, you have to help people see them in the wild,. In Tim's case, he created different covers for his book and put them on shelves at bookstore Palo Alto.
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