CNN's John Sutter talks about the idea of organic search. He says there is no right answer to what kind of search serves you. Search can be both positive and negative in different ways, he says. The question for a better search engine is how do we facilitate alternate interpretations?
Former Google ads boss Sridhar Ramaswamy says that we live in a world that seems to give out free content when we use a search engine. But that world comes with a hidden cost--search results that distort what we find and serve advertisers rather than searchers. Ramaswamy talks with EconTalk host Russ Roberts about how Google works and why he started a new search engine, Neeva, with a different business model.