A Brief History of Del Doom

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In 19 96, del brought its direct sales model to the web allowing customers to build and order computers on line. But that success would falter when dell turned its attention to another customer's segment with huge potential big businesses. We're back with michael dell, founder of computer and technology giant dell. And we'll hear from horhe gaviria of macienda about how he came up with a fantastic business plan buying heirloom corn in mexico.

The first stage of building up a business is to break things down. Michael Dell started a computer company in his dorm room by cracking open some early IBM PCs and figuring out what he could do better, faster, and cheaper. Then he did the same thing to the entire model of computer sales. Learn from Dell how to revolutionize an industry — using deconstruction to gain insight your competitors lack, and then building something bigger and better.

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