Non-alcoholic beer makes up 6.6% of the beer Budweiser sells. The company wants to take that figure to 20% by 2025. This ban does give it the perfect opportunity to cater to an entirely new audience, right? But let's say we ignore Bud Zero for now, and assume that such a sub-brand doesn't exist in Budweiser's world. In such a case, will the ban really spoil Budweizer's business ambitions? It's tough to say.